Copywriting is generally well-recognized as a lucrative form of freelance writing. However, it can also seem to be tough to get into from the outside. How can you compete with all of the experienced and established copywriters already in circulation?
In this interview I discuss those very issues and much more with Amy Harrison — a successful copywriter and content marketing strategist. Enjoy!
Here’s what you’ll learn by watching the above interview:
- Why you don’t need to find your niche straight off the bat
- Why client retention is so important
- Why broadening your writing skill set is so important
- How to pitch additional work to clients that they will thank you for
- How you can recover from a “writing rut” and start creating content that interests you
- Why communicating benefits (rather than services) is so important
- How your value as a freelancer is directly related to the type of work that you do
- Why one of the key qualities of good copywriters is not a technical skill
- Why a good copywriter’s role is advisory as well as technical
- What resources and books you need to learn the art of copywriting
- What strategies you can employ to find your first few clients
- How writing about copywriting (in a specific way) can attract copywriting clients
- Why there is no magic solution to getting started — you just need to get started