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Corporate blogging is arguably the most lucrative form of blogging you can get involved in. However, it can also be rather intimidating to break into.
Fortunately, in this interview I have someone who is extremely well-qualified to guide you through the trials and tribulations of corporate blogging and white papers. Ruth Zive is a highly successful freelance writer turned content strategist and knows a thing or two about writing for businesses.
Even if you’re not into corporate blogging, you’ll want to watch this interview for the wealth of tips pertaining to freelance writing as a whole. Enjoy!
The Interview
Show Notes
Here’s what you’ll learn by watching the above interview:
- Why you don’t need formal writing experience or qualifications to succeed as a corporate blogger
- Why you don’t need to have an intimate understanding of the topic you write about
- Three steps for learning all you need to know about an unfamiliar topic
- How to make “red-lined” work an opportunity to improve
- Why you might choose to write for the love of it, not just for money
- How much a successful freelance writer can expect to earn from corporate clients
- How an entrepreneurial spirit can benefit you as a freelance writer
- How the “ten before 10” rule can almost guarantee clients
- How to conquer your fears of contacting prospects cold
- How to conquer your fears of working with corporate clients
- The skills you need (beyond writing itself) in order to establish a successful freelance writing business
- Why you’re already qualified to write white papers
- How to leverage your client’s expertise to produce great content
- How to find clients that will welcome your pitch with open arms
- How to structure an effective pitch
- Why you shouldn’t fear rejection from prospects
- Why you should develop your business around your clients’ needs, not vice versa